Coty and Kim Kardashian part ways. Coty is divesting its stake in the SKKN by Kim beauty business. SKIMS the shapewear and apparel company acquired SKKN by Kim from Kim Kardashian and Coty.WHO: Kim Kardashian launched KKW Beauty in 2017 with contouring products and introduced KKW Fragrance. In 2022, both brands were shuttered with a plan to return with “a completely new brand with new formulas that are more modern, innovative and packaged in an elevated and sustainable new look,” she said in a statement at the time. Coty helped Kardashian expand into skincare in 2022 with SKKN by Kim, a nine-step system including a toner, exfoliator, hyaluronic acid serum, vitamin C8 serum, face cream, eye cream, oil drops, and night oil. In January 2024, the brand got back into color cosmetics, introducing SKKN by Kim makeup.Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is creating the next generation of women’s underwear, loungewear, and shapewear, and setting new standards by providing solutions for every body. From technically constructed shapewear that enhances curves to underwear that stretches to twice its size, the brand’s goal is to innovate on the past and advance the industry forward consistently. SKIMS sells directly through its brand website and permanent store locations in Georgetown, Aventura, Austin, Houston, Atlanta, New York, and select retailers globally.Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and bodycare. The company sells prestige and mass-market products in more than 120 countries and territories.